Why you should add chews to your VMS portfolio

Overview


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In the supplement market there are several factors that impact the consumer experience, a critical one being the delivery format. Supplement users are seeking a heightened sensory experience associated with taking them, and brands can capture this emerging market by providing innovation in chew formulations that enhance the user experience. Catalent can help brands develop and accelerate chewable portfolio options to delight their consumers.

This content is provided by Catalent, and any views and opinions expressed do not necessarily reflect those of NutraIngredients-USA.com

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Dietary supplement brands are looking for innovation that can help them grow NOW. The increased adoption of supplements during Covid will only stay if those consumers can continue to find value in the supplement experience beyond their recent entry...

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