News, Analysis & Insights on Nutrition, Supplements, and Health
Six in ten global consumers surveyed cited immune health as their top reason for purchasing healthy lifestyle products. To meet growing demand, manufacturers must create benefit-driven foods that provide support for immune health. Download the White Paper, Growing Demand for Foods with Immune Health Benefits, to see how formulating with immune health ingredients like beta glucans with research-supported benefits can help manufacturers create products that align to consumer demand.
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Immune health support is the most common reason for consumers to buy healthy lifestyle products, according to new global research. With health being a priority, consumers are looking for products that can actively improve it. For manufacturers and...
In a growing market for functional foods with immune health benefits, 58% of consumers say they believe nutritional labeling could be made simpler. With increased consumer focus on product claims, manufacturers must clearly convey the benefits conferred...
With intensified focus on immune health, consumers are broadening their scope in the search for supplements, particularly those with unique, branded, science-backed ingredients. Although the popularity of traditional supplements remains high, the market...
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