One of the major insights we can take away from the past 24 months is that consumers are looking for better experiences across everything they interact with, including their experiences with products they use as a part of their health and beauty routines. Whether it’s flavor and scent enhancements, packaging and format preferences, or ingredients derived from ever more exotic sources, it’s clear that brands across the health and beauty markets need to consider how their planned innovations will deliver new experiences to the consumers they target moving forward.
