Cognition is one of the most exciting areas in the natural health industry, but launching a product in the current regulatory landscape is challenging. As scientists are making new connections between gut health and the brain, an interest in this connection continues to shed light on the microbiome's role in neurodevelopment. With this connection, there has been a rise to the study of psychobiotics and how they provide a positive mental health benefit. This infographic from KGK Science offers considerations for strong market research and a successful product launch strategy.
