With intensified focus on immune health, consumers are broadening their scope in the search for supplements, particularly those with unique, branded, science-backed ingredients. Although the popularity of traditional supplements remains high, the market is pivoting to address the needs of consumers who prefer other formats.
As a result, definitions of supplements are changing to encompass a broader range of products, further blurring the lines between supplements and functional foods and beverages. Download the white paper, Format for Success: The State of the Global Immune Health Supplements Market, for market insights and formulation opportunities.
