Helaina’s bioactive protein Effera™ is a novel branded ingredient and the first clinically studied Human Lactoferrin on the market. Human Lactoferrin is the most abundant protein in colostrum that optimizes iron levels, helping regulate its metabolic balance. Effera™ has the capability to sequester and release iron where it's needed most, all of which benefits women’s health, immune support, sports nutrition and healthy gut function.