Continued growth in the market for functional beverages with immune health benefits means that consumers have more choices than ever—especially in the U.S., where more than half (51%) of U.S. respondents to a recent survey said that they are encouraged to purchase a healthy lifestyle product after doing their own research on the product’s ingredients and benefits. Download the white paper, Beverages for immune health: The challenges facing the functional beverage market and how to solve them to learn about navigating complex markets with manufacturer support, consumer education, and more.
