Ashwagandha has been one of the 40 top-selling ingredients in natural retail stores since 2015, but its appearance among the top 40 herbs in the mainstream channel in 2018 suggests more widespread familiarity among casual consumers of natural products. According to market data from Grand View Research (“Sports Nutrition Market Size & Growth Report 2020-2027”), the global sports nutrition market size was valued at $15.6 billion in 2019 and is expected to grow at a compound annual growth rate of 8.9% from 2020 to 2027. As an adaptogen, ashwagandha root helps the body manage its cortisol-release timing. Due to the stress-modulating effects, ashwagandha root encourages the body to be more energy efficient. It is known to increase energy production in muscles.
