Consumer tastes and demands in the food and supplement sectors are rapidly evolving. Rising health consciousness, coupled with concerns about processed foods and artificial additives, has bolstered the demand for nutraceutical products. Ashwagandha root is one such nutraceutical that is gaining popularity in North America and Europe. People now prioritize products that offer both delightful taste and enhanced health benefits. This shift is prominently being observed in the gummy industry. There's a marked preference for gummies enriched with vitamins, minerals, and other essential nutrients, driven by the recognition of the significance of nutrition in overall health. As of 2022, the global gummy market stood at a valuation of USD 21.40 billion and is projected to experience a CAGR of 11.8% through 20301.
Taste and Stability: The Real Dealbreaker
KSM-66’s neutral taste and organoleptic properties make it a great choice for ashwagandha in gummies. This was confirmed during a sensory evaluation, where KSM-66 was determined to be the least bitter and most neutrally flavored option, in contrast to the extremely bitter other ashwagandha extracts and raw ashwagandha powder. Most often, usage of leaves and extraction using alcohol and other solvents contribute to this extreme bitterness in those extracts.
In addition, KSM-66 has proven heat stability, as demonstrated in comprehensive stability studies conducted thus far. The production process of KSM-66 includes a heating phase at approximately 100 degrees Celsius, a temperature at which no degradation of its bioactive compounds occurs.
KSM-66 is sufficiently soluble in water, making it an excellent choice for use in gummies and functional foods and beverages. KSM-66 is a free flowing, non-hygroscopic extract, which facilitates manufacturing of gummies and ensures their stability.
Easy Loading with Clinical Effectiveness
KSM-66 Ashwagandha can be easily loaded into gummies due to its adaptability to various formulations and its solubility in the gummy base. This makes it a convenient and palatable option for those who dislike swallowing pills or capsules. When incorporated into a gummy form, usually 125 mg to 150 mg of KSM-66 Ashwagandha root extract is utilized. Despite being utilized in a lower dosage, KSM-66 Ashwagandha maintains its efficacy. This is supported by a couple of randomized double-blind placebo controlled clinical studies. One such study was published in Cureus2, which found that a 125 mg dose twice a day was effective in providing benefits for stress and cortisol reduction and enhancing quality of sleep.
GRAS and Quality Certifications
KSM-66 Ashwagandha has received self-affirmed GRAS (Generally Recognized as Safe) status, a determination made by a panel of esteemed toxicologists.
KSM-66 and its manufacturing units have successfully passed the most extensive inspections and safety assessments in our industry and have earned almost all the reputed and globally accepted quality certificates. It is Organic certified by USDA, EU, Canada and India and has more than 42 quality certifications to its credit. The food safety and quality certifications include FSMA-FSVP (Foreign Supplier Verification Program), GRAS, GFSI (FSSC 22000, BRC, SQF, HACCP), Non-GMO Project Verification, Gluten-Free, Halal, Kosher, Certified R.A.W, Certified C.L.E.A.N., BSCG Certified Drug-Free, Vegecert, and Glyphosate Residue Free.
KSM-66 Ashwagandha root extract is extracted in state-of-the-art manufacturing units which are certified GMP by USP, NSF, UL NPA and WHO. These certifications demonstrate that KSM-66 Ashwagandha root extract is safe for nearly all sensitivities experienced by people throughout the globe.
Successful Brands/ Gummy products chose KSM-66 as its hero ingredient
Successful brands consistently choose KSM-66 as the hero ingredient in their gummy products due to its unique combination of attributes such as palatability, stability, quality, purity, clinical efficacy, and global recognition that make it stand out from other ashwagandha extracts.
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References:
- https://www.grandviewresearch.com/industry-analysis/gummy-market-report
- Salve J, Pate S, Debnath K, Langade D. Cureus. 2019 Dec 25;11(12):e6466. doi: 10.7759/cureus.6466.
