Gut/digestive health

October Launch Pad

October Launch Pad

By Danielle Masterson

The month of October is closing out with quite the variety of offerings—from protein to probiotics to multis, in formats that include RTD, soft chews, stick packs and more.

September Launch Pad

September Launch Pad

By Danielle Masterson

Once primarily thought of as immune support season, September is proving to be much more. Whether its probiotics for neurodiverse populations, electrolytes to fight off cravings or antioxidants for preconception support, the month has something for everyone.

NutraCast: Fitbiomics on why women are the ultimate biohackers

NutraCast: Fitbiomics on why women are the ultimate biohackers

By Danielle Masterson

Biohacking can take various forms, from exercise optimization to the use of wearables or the simple act of drinking a cup of coffee. Biohacking is currently a $17 billion industry and is expected to grow exponentially by 2030. At the forefront of this...

© Iryna Imago / Getty Images

U.S. herbal supplements sales rebounded by 4.4% in 2023

By Stephen Daniells

After a slight dip in 2022—the first in 20 years—sales of herbal supplements increased by 4.4% in 2023 to reach an estimated $12.55 billion, according to the American Botanical Council’s latest Herb Market Report.

Seed Health makes retail debut at Target

Seed Health enters first retail partnership

By Danielle Masterson

Today microbiome science company Seed Health announced its debut at all Target stores nationwide and online, marking its entry into big-box retail.

Helaina unleashes human equivalent lactoferrin with effera

Helaina unleashes human equivalent lactoferrin with effera

By Danielle Masterson

Biotech company Helaina recently launched its breakthrough ingredient effera, going from being an R&D company to a commercially viable organization. The move not only marks a critical shift in the company, but offers a novel approach sure to disrupt...

© Lindama / Getty Images

Probiotic combination may boost liver function: Study

By Stephen Daniells

A combination of three probiotic strains with or without a postbiotic may reduce levels of liver enzymes and support liver health and function, says a new study from Glac Biotech Co. in Taiwan.

© Jacob Wackerhausen / Getty Images

Beauty meets wellness: Emerging trends in nutricosmetics

By Danielle Masterson

CosmeticsDesign-USA and NutraIngredients-USA's recent webinar explored the latest trends in the nutricosmetics industry. With the merging of beauty and wellness gaining popularity, market data suggests consumers are seeking more holistic ingestible...

Nimble Science named NutraIngredients-USA Start-Up of the Year

Nimble Science named NutraIngredients-USA Start-Up of the Year

By Danielle Masterson

Health technology company Nimble Science received this year’s NutraIngredients-USA Start-Up of the Year award for its groundbreaking potential to unlock the complexities of the human gut and ability to deliver actionable data for personalized microbiome...

Meet the 2024 NutraIngredients-USA Ingredient of the Year winners

Meet the 2024 NutraIngredients-USA Ingredient of the Year winners

By Asia Sherman

The NutraIngredients-USA Awards celebrated its 2024 Ingredient of the Year winners at a ceremony held in Chicago on July 15, recognizing ingredients that demonstrated genuine market demand, scientific merit, commercial success, and innovation and differentiation....

July Launch Pad

July Launch Pad

By Danielle Masterson

From spirulina to mushrooms to probiotics, July has an ingredient for every need state. This month is wrapping up with formulations for cellular health, cognitive support, hydration, metabolism and more.


Are probiotics beneficial for healthy people?

Are probiotics beneficial for healthy people?

By Claudia Adrien

A new paper published in the journal Advances in Nutrition examines whether the efficacy evidence currently available supports population-based, preventive recommendations for probiotics. This has raised questions within the dietary supplement industry...

© bigtunaonline / Getty images

Dietary supplement industry reacts to GLP-1 era

By Danielle Masterson

J.P. Morgan Research predicts that there will be 30 million GLP-1 users in the U.S. by 2030—about 9% of the population. The dietary supplement industry is actively responding to the opportunities presented by the GLP-1 era, with a focus on innovation,...

Daily 30+ © ZOE

Industry responds to Zoe science-backed supplement launch

By Olivia Haslam

Gut health-focused tech firm Zoe has launched its first own brand whole-food supplement designed to be sprinkled on meals to provide a microbiome diversity boost, utilizing an (as yet) unpublished RCT to help market its benefits.

Asma Ishaq leads charge in ‘mental wellness revolution’

Asma Ishaq leads charge in ‘mental wellness revolution’

By Danielle Masterson

Amare Global recently announced the appointment of Asma Ishaq as Chief Executive Officer. The new CEO said she is determined to position Amare Global as a leader in the mental wellness category through innovative product offerings.

Follow us

Product Innovations