The multi-million dollar US sports nutrition market is dynamic and diverse beast. But despite a mainstreaming of the category, for many segments there are “seas of sameness” sitting next to white spaces ripe for innovation. Innovation is also occurring on the marketing and retail side, with the emergence of influencers – for better or for worse.
The NutraIngredients-USA Sports Nutrition webinar will bring together brands, category experts, and market researchers to explore the opportunities, the challenges, the broadening consumer base, and the overall state of consumer confidence and understanding in this strong segment.
