Supplements for kids

Parents are increasingly seeking out the best dietary supplements for their children, whether it’s a multi-vitamin, probiotic, or more health-condition specific formulations. What’s clear is that delivery formats – and gummies in particular – are a key to success in this category. So, what does the market data say? Where are the white spaces? What regulatory actions are impacting the category? And what comes next? This webinar will bring together data experts and market-leading brands to explore the potential of this category, and explore how demands differ across childhood and into adolescence are opening up new segments for brands to find success.