While previously treated as small men who like pink packaging in what has been termed a “pink it and shrink it” approach, female supplement consumers are increasingly looking for data and deliverables that are tried and tested for women’s specific and shifting physiological needs as the research and the market work to catch up. All this translates into an exciting and growing market for high quality, efficacious products for active women. This webinar will bring together a powerhouse of thought leaders who will delve into the legal claims, market research and science behind sports nutrition products for women.
