The multi-billion-dollar US sports nutrition market is a dynamic and diverse beast, dominated by protein. The sector is awash with innovation, from novel delivery via drinks, shots, bars, gels, and supplements, to new ingredients and alternatives to old classics. In this editorial webinar we’ll explore how the mainstreaming of the category is bringing new consumers to the products, how brands are innovating in the face of less ingredient innovation, and where the white spaces are.
