Sports nutrition products were one of the few dietary supplement categories that reported sales declines in 2020 as gyms closed and consumers changed how they exercised. However, some sports nutrition brands moved quickly to launch or re-vamp products to support immunity, formulated with tried and tested ingredients, including Vitamins C and D, beta-glucans, zinc, probiotics, omega-3s, and echinacea… In this session we’ll explore the link between exercise and immune health and explore the potential white spaces in this crowded segment.
