Multiple stakeholders reported surging sales of adaptogen products in 2020 as consumers looked for botanical supplements to support not only immune function, but also to deal with the stress of lockdowns, employment uncertainty, and the constant flow of negative headlines. In this broadcast we’ll explore the science behind adaptogenic powerhouses such as Ashwagandha, Eleuthero, Asian Ginseng, and Cordyceps and provide insights on how best to formulate and communicate these benefits.
