It’s no longer just about lifespan, it’s about “healthspan”: Staying healthy and well for longer – is the name of the game, and the focus is about maintaining health, avoiding chronic disease, and remaining physically and mentally active. Nutrition and lifestyle are vital for healthy aging, and numerous products and product ranges are tapping into this renewed desire to live longer, healthier lives. And it’s not just about the older consumers with more and more marketers targeting messages at younger people.
The NutraIngredients-USA’s Healthy Aging Online Conference will bring together industry experts to explore the consumer demands and expectations, the demographic targets, and the ingredients, products, and brands driving this trend.