Active Nutrition is a hot topic, but many don’t understand how it differs from Sports Nutrition. According to Euromonitor International, Active Nutrition is defined as, “a lifestyle choice with the primary objective of optimizing both physical and mental performance”.
Consumers therefore span the lifestages, from kids and adolescents, to healthy adults and into seniors. The products are formulated and positioned to support consumers of all ages leading a healthy lifestyle which incorporates physical exercise.
In this online conference, NutraIngredients-USA will assemble thought leaders and stakeholders, from market research specialists, brand owners, and industry experts to give you the must-have information for this area of immense opportunity.