Paze was developed by Early Warning Services, a financial technology company that provides identity, risk and payment solutions to financial institutions, payment processors and other financial entities.
GNC spokespersons said customers can feel secure about their purchases at GNC.com through Paze because through tokenization, card numbers are not shared with merchants.
“At GNC, we’re always focused on enhancing the shopping experience for our customers, and offering Paze helps us deliver a fast and convenient way to shop online,” said Vivian Chang, vice president of eCommerce at GNC.
“With Paze, we’re able to streamline the checkout process, making it easy for our customers to access the health and wellness products they need while feeling confident that their transactions have added security.”
Trust in institutions
According to a Paze survey, about 82% of respondents said they trusted their bank’s safety and security over third-party payment options.
Paze said an additional benefit of the checkout platform is that customers can access their eligible cards in one place and make online purchases without manually entering their card numbers during checkout. Through an activation step, shoppers can check out without downloading a new app or having to remember new login information or passwords.
“We are proud to collaborate with GNC to bring a fast and simple online checkout experience to their customers,” said Catherine Murchie, head of operations at Paze. “With more than 140 million credit and debit cards now eligible to check out using Paze, we’re setting a new standard for convenience at checkout, and GNC customers are now empowered to focus on their health and wellness without extra steps or friction when using guest checkout.”
Banks and credit unions participating in the wallet experience include Bank of America, Wells Fargo, U.S. Bank and Chase.
