Recently, I came across a social media post from neuroscientist Dr. Wendy Suzuki, who encouraged viewers to “make the harder choice.” While this was in the context of choosing to increase physical activity for improving learning, memory and other brain functions, her words struck me as sound advice for many aspects of life, both personal and professional. In the dietary supplement industry, where the stakes are high and consumer trust is paramount, making the harder choice is not just a recommendation—it’s an imperative.
At the Council for Responsible Nutrition (CRN), our members make the harder choice to do more than simply follow the laws and regulations governing the dietary supplement industry. We have embraced the development of self-regulatory initiatives to foster trust among stakeholders and demonstrate commitment to improving industry from within. These initiatives range from best practices for specific ingredient and product categories to an industry-wide dietary supplement product registry, the Supplement OWL.
Our guiding principles for developing self-regulatory initiatives are rooted in transparency, science-based practices and a staunch commitment to the consumers our members serve. We understand that in an industry filled with varying perspectives and priorities, the journey toward creating effective self-regulatory initiatives can be complex.
Building consensus among our diverse membership is no small feat. Yet, it is this very diversity that enriches our discussions and ultimately leads to stronger outcomes. Even in moments of disagreement, the underlying desire to improve the industry for the betterment of consumer health has shone through. Throughout our initiatives, I have been continually inspired by the dedication of our members.
Our commitment to making the harder choices is ongoing. In the last year, CRN members revisited our melatonin guidelines, originally developed in 2015, and updated them to reflect current scientific data and changes in the marketplace. The revised guidelines include expanded label advisories, with recommended statements specific for products marketed for children, as well as a recommendation that products containing melatonin in flavored chewable forms should be in child deterrent packaging. While label and packaging changes are not easy, our members took the responsible path forward in the interests of consumers.
It has been incredibly rewarding for me to see the tangible results of our work. For example, when I walk past store shelves and see our guidelines recommending that all multivitamin/mineral supplements for pregnant and lactating women should include a daily serving of at least 150 mcg iodine, I am reminded of the positive impact we have made in helping to support adequate iodine intake during critical periods of brain development. Each label reflects our dedication to initiatives that are grounded in science and promote public health.
As we move forward, I encourage all CRN members and the broader dietary supplement industry to review our self-regulatory initiatives against their practices. Ask yourselves: Are we making the harder choice? Are we prioritizing transparency, science-based practices, and consumer health in every decision? Dr. Suzuki’s words resonate deeply here: “The harder choice today is the foundation for a stronger tomorrow.”
