The new ERP ingredient provides the same naturally occurring matrix of hydrolyzed collagen type II peptides, chondroitin sulfate and hyaluronic acid in BioCell Collagen, according to a press release issued by the company.
“We’ve invested in an advanced refining process that delivers BioCell Collagen ERP as a fine white to off-white powder with a natural and neutral taste that can support a range of wide product flavors without interfering in the intended product taste,” said Mo Ishaq, CEO of BioCell Technology LLC.
“This process produces a smooth and easy texture for BioCell Collagen ERP to contribute to the pleasurable palate experience of sensory delivery formats like gummies.”
Gummies are the top-selling delivery format in the dietary supplements space, making up about 19% of supplements sales in the Natural and Multi-Outlet (MULO) channels, according to data from SPINS.
Timing
BioCell Collagen ERP arrives just as new market research shows collagen is rising as a key entry and purchase motivation point for consumers in the supplement market, said the company.
“Our new research shows that skin health continues to be a priority for consumers to purchase and take dietary supplements—that places collagen as a leading ingredient on a top health concern that motivates consumers to engage with the supplement market,” said Len Monheit, chief executive officer of the Collagen Stewardship Alliance, part of the Industry Transparency Center.
“Our 2024 survey also shows that joint health and concerns over joint discomfort has moved up as a top health concern motivator for supplement purchase,” added Monheit.
Ishaq said this new data signals increasing growth opportunities for joint health supplement-makers where collagen again plays a starring role.
“New Collagen Stewardship Alliance data shows that consumers are highly motivated to engage with supplements for skin health and joint mobility concerns,” he added. “This data may indicate an evolution in consumer behavior, especially for joint health.
“A new generation of adults who are taking a proactive approach to their wellness may be looking more to the proven benefits of collagen for joint health. It’s worth exploring new ways to serve their growing interest.”
According to data from SPINS, sales of collagen supplements (with collagen as the main functional ingredient) grew 5.6% during the 52 Weeks Ending June 16, 2024 in the Natural and Multi-Outlet (MULO) channels.
BioCell
BioCell Collagen is a hydrolyzed chicken sternal cartilage extract dietary ingredient composed of a complex matrix of primarily hydrolyzed collagen type II peptides, chondroitin sulfate and hyaluronic acid.
Data from human clinical studies support the ingredient’s ability to support joint health, improve beauty from within and promote healthy connective tissues.
