August Launch Pad

By Danielle Masterson

- Last updated on GMT

Related tags launch pad New product development

As we say goodbye to summer, many brands are doubling up on new releases by featuring products that support both energy and rest.

Hiya kids

Children's health brand Hiya recently launched its Hiya’s Kids Daily Greens + Superfoods, a greens powder formulated with a variety of kid-friendly ingredients to support growth, digestion and brain health.

Made with over 55 whole-food derived ingredients, the powder features a chocolate flavor in four blends:

  • Kid’s Essential Greens: Includes organic kale, wheatgrass, alfalfa and more
  • Kids Digestion Blend: Includes organic quinoa, amaranth, buckwheat and more
  • Kids Superfoods: Includes organic acai, broccoli, beet and more
  • Kid’s Core Development: Includes marine algae, d2 mushroom and more

INTIMINA for balance

INTIMINA just unveiled its first two supplements, Balance and Clear, which aim to help women maintain a healthy and balanced lifestyle.

Balance aims to support hormonal well-being with B vitamins for cellular functions, folic acid and other B vitamins to help to regulate concentrations of an amino acid called homocysteine, along with red clover for its isoflavone content.

Clear contains D-mannose, cranberry extract and vitamin C to support urinary well-being and help reduce UTI discomfort.

Nootropic beverage

Sunrider International announced the launch of IntelliRise, a nootropic beverage designed to awaken the mind and invigorate the body.

IntelliRise features a blend of functional mushrooms and adaptogenic plants, including lion's mane (Hericium Erinaceus​), cordyceps, Rhodiola rosea and Korean Panax ginseng​.

The cocoa-flavored powder that supports physical and mental performance can be mixed in hot or cold water.

Perk up your coffee

Work Epic just launched a ready-to-mix coffee additive that supports brain energy and athletic performance.

Formulated with nootropic Cognizin, it is designed to elevate the daily coffee experience into a performance and wellness beverage to support focus, healthy brain function and athletic stamina. The supplement also includes PrimaVie Shilajit and can be mixed directly into a cup of coffee.

Relief and rest

CBDistillery just released its new ahhh+ distilled Enhanced Relief Gummies to help with discomfort after physical activity.

The company enlisted its expert botanists to formulate a high-strength gummy with a 15:1 ratio of CBD to THC.

The full-spectrum hemp extract contributes 75 mg CBD and 5 mg of naturally occurring, hemp-derived Delta-9-THC per gummy. CBDistillery said the CBD balances out the effects of the THC to deliver full-body relaxation, ease soreness and discomfort, and sets up for a restorative night of rest.

Energy Boost

Life Extension’s newest supplement, Creatine & Acetyl-L-Carnitine Energy Plus, helps combat mental and physical fatigue, support cognitive function as well as promote exercise performance and recovery.

Available in an unflavored powder, Creatine & Acetyl-L-Carnitine Energy Plus is the newest addition to Life Extension’s active lifestyle line of products, which includes Super Carnosine to support muscle function, Tart Cherry with CherryPURE to promote muscle recovery after exercise and L-Glutamine to help maintain energy levels under heavy stress.

Nature Made Doubles Up

Nature Made recently debuted two new products:

Nature Made Berberine to help support healthy glucose and lipid metabolism and cardiovascular health. 

Nature Made Valerian Root offers a melatonin-free sleep support option for those seeking a natural way to improve sleep without relying on melatonin. Valerian root has been shown to help people fall asleep faster and stay asleep longer.

Quicksilver Scientific launches electrolyte supplements

Quicksilver Scientific just launched Quinton Totum Sport and Quinton Totum Nite in the U.S. The seawater electrolyte supplements are designed to support endurance athletes at every level with hypertonic and isotonic solutions. Offering optimal hydration, muscle recovery and sustained energy, Quinton Totum Sport and Quinton Totum Nite are for athletes striving to achieve peak performance.

The products deliver 78 essential minerals and trace elements and are 100% natural, free from sugar, artificial flavoring and additives. They are also Informed Sport Certified.

Just Chew it

YouChews recently launched its Coffee Chews. The company said the rich, velvety cacao Starburst-like chews are formulated with 100% Hawaiian-grown Kona coffee beans, cacao and guarana.

Each chewable delivers the cognitive benefits of caffeine, equivalent to an 8 oz cup of coffee and just 2 g of sugar. YouChews Coffee Chew is the first in a line of nutritional supplements that will debut in the coming months, including Coffee Chews for brain health, gut health and a Passion Berry healthy heart chew.

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