Vital Proteins breaks into beauty market with brand's first hair and skin supplements
Collagen-based product market leader Vital Proteins has launched its first targeted beauty offerings for hair and skin health. These new products, the Vital Proteins Hair Complex and the Vital Proteins Skin Complex introduce innovative formulations designed to address key beauty concerns with scientifically backed ingredients.
Targeted hair care with Vital Proteins Hair Complex
The Vital Proteins Hair Complex is formulated with Lustriva, a biotin complex, and the brand's best-selling Collagen Peptides. According to the company's press release, the Hair Complex is "formulated with high-quality, scientifically backed ingredients clinically shown to help grow thicker and fuller hair in as little as three months," is suitable for all hair types, and aims to support overall hair quality.
Offering a convenient once-daily powder that can be easily mixed into any beverage, this approach is designed to simplify the consumer hair care regimen and eliminate the need for beauty supplements in pill form.
Comprehensive skin care with Vital Proteins Skin Complex
In addition to hair supplements, Vital Proteins has introduced the Vital Proteins Skin Complex, which is designed to target multiple skin concerns in one supplement.The formulation includes Holimel melon juice concentrate, Verisol Collagen Peptides, Vital Proteins Collagen Peptides, Hyaluronic Acid, and Vitamin C, confirmed the release, and the blend is aimed at enhancing skin health from within to promote a youthful appearance.
The Skin Complex "helps to diminish fine lines and wrinkles, boost skin elasticity and hydration, and provide nourishing antioxidants," as detailed in the company's press release. Additionally, it supports skin health after sun exposure, complementing traditional SPF products.
Health & wellness integration
The release confirmed that both the Hair Complex and Skin Complex are Whole30-approved, gluten-free, dairy-free, and free from artificial sugars and sweeteners, which ensures that the products align with various dietary preferences and health considerations.
In a media statement, Jill Abbott, General Manager at Vital Proteins, shared that "Wellness today means many different things – it's no longer a 'one-size-fits-all' approach, which means we needed to critically look at our solutions to evolve and expand too. She further explained that "consumers were telling us they wanted a simplified way to address their biggest beauty pain points," and "because we're motivated to help people look their best from within, we specifically designed our new Hair & Skin Complexes using functional ingredients that target these concerns – along with the collagen they know and love."
The release reported that these products are available on platforms such as VitalProteins.com, Amazon, and Walmart stores for an MSRP of $29.99, demonstrating Vital Proteins' commitment to accessibility. Expansion to additional national retailers is planned for later this summer.
Brand commitment & expansion plans
Vital Proteins, founded in 2013, has built a reputation for transparency and quality in the wellness industry. The brand's focus on scientifically backed ingredients and consumer education has positioned it as a leader in collagen-based products, and the launch of these targeted beauty supplements marks a significant step in expanding its product line to meet specific consumer needs.
Vital Proteins operates under the larger umbrella of Nestlé Health Science, which supports its research and development initiatives. Nestlé Health Science is a leader in nutrition science, offering a range of consumer health, medical nutrition, pharmaceutical therapies, and vitamin and supplement brands. According to the release, with a robust global presence, Nestlé Health Science's backing has enhanced the credibility and reach of Vital Proteins' offerings.
