This was the largest NPA Day on the Hill post-Covid, with meetings focused on a select number of key issues for the industry:
- Including supplements in HSA/FSA accounts
- Strengthening FDA’s authority to enforce the existing regulatory framework
- Increasing incentives to bring back production of supplements to the United States
- Why mandatory product listing will not help the issue of bad actors not adhering to the existing regulatory framework
Despite such a strong turnout, the Natural Products Association's leadership called for more engagement from the wider industry.
"It's important for companies to come because we're the ones that are generating jobs, we're the ones with voters in the districts, we're the ones protecting the supply chain to make sure consumers get a safe product that contains what's listed on the label," said Jim Emme, CEO of NOW.
"Based on our size [as an industry], we have to make a bigger and grander showing [in D.C.]," said Daniel Fabricant, NPA president and CEO.
"If we're not here to suggest ways of improvement or express concerns [...] then shame on us," added Mark Le Doux, CEO of Natural Alternatives International and NPA chairman.
To hear more on what brought stakeholders to DC, the appetite for more industry engagement and existing enforcement gaps, watch the full video.