Research shows that the new product, named 'Your Meno Ease' can lower pain intensity by 27% compared to a placebo, “a fact not commonly seen in menopause supplements”, according to Maja Orešnik, Science & Research Director, as well as supporting various body systems typically affected by lower oestrogen.
Orešnik says the supplement - which contains Soy isoflavones (Qsoy), resveratrol (Qratrol) and vitamin B6 - is clinically shown to effect phytoestrogen activity, improve cerebral blood flow and vasodilation, improve cognitive performance and insulin sensitivity, slow down bone mineral density loss, and reduce chronic pain.
She adds that while hormone replacement therapy is the “gold standard” for treating severe symptoms, “women are often hesitant to take advantage of HRT and we see this as a more moderate approach which is safe for addressing these symptoms”.
Targeted formula
Your Meno Ease is developed using a sustainable fermentation process with two branded ingredients - Qsoy (40mg) and Qratrol (75mg) - plus vitamin B6 (1.6mg).
The formula is a highly standardised, natural source of soy isoflavones and resveratrol, designed to support peri- and postmenopausal women throughout this “transition period”, says Orešnik.
Soy isoflavones (Qsoy) and resveratrol (Qratrol) are phytoestrogens that promote natural oestrogen production in the body, while vitamin B6 is important for the nervous system.
Isoflavones are recognised by the European Food Standards Agency (EFSA) and medical professionals as an effective treatment for menopause symptoms, while resveratrol is a well-known natural polyphenolic compound.
“[Resveratrol] is mainly known for its antioxidant function, cellular energy, and healthy aging positioning. In our case, there is a high resveratrol ingredient content (pure greater than 98%),” Orešnik says.
Additional action
On the other hand, soy isoflavones reduce the severity and frequency of hot flushes and also improve cognitive function.
“In a study, soy isoflavones reduced the frequency of hot flushes when compared to placebo for a long period of time,” she states.
In addition, they promote anti-inflammatory activity, protect the cardiovascular system, and reduce urinary dysfunction.
Therapeutic action is further complemented by vitamin B6 that helps regulate hormonal activity and is involved in the synthesis of melatonin.
Orešnik comments: “Biologically speaking it is a cofactor in over 140 biochemical reactions but more specifically it’s necessary for the synthesis of neurotransmitters that are crucial for maintaining anxiety, mood and stress levels, which can be increased in the menopausal transition period.”
The formula is also gentle on the body, although women should seek medical advice when taking strong medication, she adds.
Category performance
Women’s health has been the second fastest growing supplement category over the past decade, asserts Marketing & PR Director, Matevž Ambrožič. Although there was a slight downturn during the pandemic, the category has bounced back and recorded year-on-year growth of 13% in 2021 and 6% in the last year.
“Thirty three percent of perimenopausal women take supplements to address women’s health issues versus 24% Rx medications. This suggests a trend towards supplements and preventative solutions,” Ambrožič says.
Increased demand drives organic growth within the category offer, such as adjacent product platforms and resources, but also a new “second generation” of advanced products.
Ambrožič says there are “a few recurrent flaws” in the supplement market, which is dominated by basic vitamins and minerals without “specific targeting” and products that mainly focus on primary symptom relief, such as hot flushes in menopause, without considering the wider implications.
Furthermore, next generation products target additional physiological systems and have “specific positionings”.
He comments: “Your Meno Ease Capsules is a good representative of this new wave of advanced products. It has a narrow selection of a few branded ingredients instead of a long list of ingredients that together cover a wide array of health benefits.”
Not only that, but the “classic formulation” capitalises on tried and tested ingredients (so no need to re-educate consumers on a new ingredient) with supporting clinical data on benefits for treating menopausal women.
“It's classic in the sense that its targeting relief of key menopause symptoms, such as hot flushes, but advanced in the sense that it offers additional options, additional health benefits for wider positioning”.