From the show floor: Trendspotting at Expo West
It’s been dubbed the industry’s ‘Super Bowl’ with an estimated 60,000 attendees flooding the halls of Anaheim Convention center.
After a two year hiatus, Natural Products Expo West returned to showcase the latest ingredient innovations and category trends. Among the most noteworthy was the influx of plant-based products, the rise of aluminum bottles, and the proliferation of mushrooms.
Another trend at Expo West was collaborations. Companies are recognizing the value of solving challenges by harnessing the strengths and abilities from every angle of their ecosystems.
NutraIngredients-USA hit the show floor to hear what products attendees were eyeing, trends they observed and what they were most excited about.
