The global health and wellness brand is taking its supplements on the road to make nutrition more accessible. GNC essentials can now be found at 645 truck stop locations to help travelers and professional truck drivers stay healthy while traveling.
The products now available at Pilot Flying J Travel Centers include GNC Mega Men, Gummy Multivitamin, GNC Men's Staminol, Daily Male Performance Formula, GNC Melatonin 5 mg, GNC Immune Defense Gummy, and GNC Women's Multivitamin Energy & Metabolism.
Accessibility
"With the availability of these GNC products in Pilot Flying J Travel Centers, we're able to provide more convenient and accessible ways for our customers to prioritize wellness," said Josh Burris, CEO, GNC. "Pilot Flying J is all about on-the-go convenience and with the introduction of our essential products, guests will have additional options to meet their wellness needs. We look forward to a longstanding partnership that will help support the trucking industry, professional drivers, local communities and travelers to Live Well."
Michael Nash, Chief Wholesale Officer, GNC, told NutraIngredients-USA the partnership with Pilot Flying J showcases GNC’s commitment to offering the trucking industry, professional drivers, local communities and travelers convenient wellness solutions. “Our hope is by providing new options at participating Travel Centers, customers will arrive at their desired destination feeling like the best versions of themselves,” he added.
"Now more than ever it's vital that our on-the-go guests have convenient access to essential supplements and high-quality products that promote health and wellness. We are thrilled to offer GNC products at our stores across the United States,” said Brian Ferguson, Chief Merchant for Pilot Flying J.
Key partnerships
NutraIngredients-USA spoke with Burris in 2021, who offered some subtle hints about establishing key supplier partnerships by telling us he planned to “double down on strategic wholesale partnerships to provide consumers with convenient access to GNC products through the retailers they shop daily.”
The wellness brand has made good on that plan, recently signing on to a partnership with Echelon, a new military-developed performance beverage. And earlier this month, GNC announced new distribution agreement with CBD brands Charlotte’s Web and CV Sciences.
