Describing the concept he coined Next Generation Transparency, Sudberg said it all about the best brands who already do all the right testing.
“They're spending millions and millions a year--it's like a marketing campaign that never got used! So I'm not asking to spend any more money, I'm asking them to share their reports. It's what separates good brands from brands that need to do some catching up. It's what exposes the great labs from the not-so-great labs and ultimately it gives consumers that added confidence and assurance that they're what they're getting is is what they intended to buy with additional exposure to something they never had before, which is lab analysis.”
Sudberg said that the idea involves batch to batch lot numbers searchable on a website in a consumer-friendly format.
“Something that the consumers can understand, fifth grade leaving reading level perhaps, so that they can go to the lot number to actual ingredients specification and the report. It could be for finished products and for individual ingredients,” explained Sudberg.
While consumers are very important to Alkemist Labs, Sudberg said his employees are just as important. To hear more about what company culture is like at Alkemist Labs and what they have in store for 2022, watch the full interview.
