The Science in Sport owned brand has launched their 'most complete line of products' yet, intended to 'optimise you for life'. The range comprises of products which target specific, holistic need states.
Stephen Moon, Chief Executive Officer of Science in Sport plc, says the products should appeal to a wide range of consumers, including both PhD’s core gym lifestyle audience and those interested in broader well-being.
“This is a major launch for PhD, our active lifestyle nutrition brand, its biggest of the year. The new ‘Life’ range is comprehensive and designed to support a healthy, active lifestyle. We have used the latest scientific research to formulate products that promote physical and mental wellness throughout the day, and help to achieve peak performance.”
The range includes a 'COMPLETE' powder in a range of flavours. This is a plant-based, meal replacement product, which contains 23 key vitamins and minerals.
Providing a solution for the growing number of consumers interesting in improving their sleep quality, the new 'RESET' products offer a night-time formula of amino acids and minerals that promotes quality sleep. The formula is available in capsule form, hot chocolate drink and juice.
Next, the range offers 'MIND' products in capsules, powder & juice format. These provide key nootropics, adaptogens & amino acids that
supports optimal mental performance and help to reduce fatigue.
The new 'VITAL' products - capsules, powder and sugar-free gummies - contain a blend of vitamins, minerals and active ingredients that supports
optimal health and metabolic wellness.
'RELAX' is a new capsule supplement providing a blend of adaptogens, nootropics & botanicals that support mental wellbeing.
Available in capsules or powder, the range's 'MOVE' products offer a combination of collagen, vitamins and minerals that keep your joints & bones strong & healthy.
Tapping into the interest in immunity, new 'BOOST' products offer a blend of Vitamin C, Zinc & beta glucans that support the immune system. Available as capsules or in effervescent tablets.
And finally, available as a powder, capsule or sugar-free gummies, the 'DIGEST' products provide gut-friendly cultures that support healthy gut function.
Professor James Morton, Director of Performance Solutions of Science in Sport plc, said: “By utilising the latest scientific research and harnessing the power of world-leading ingredients, we have been able to develop a fully-rounded line of supplements to support in every aspect of a healthy lifestyle. It’s never been easier for individuals to optimise their entire wellness from the moment they wake to the moment they go to sleep and beyond. We are confident that this comprehensive range will allow anyone to go above and beyond their expectations by fine-tuning both their body and mind to achieve peak performance.”
The firm has a pipeline of 10 plus products planned for 2022 which will see the Life range grow into even more categories.
Sport and Active Nutrition Summit 2021
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