BI Nutraceuticals on hemp: "New gold rush in the nutritional industry"

Over 17,000 ingredient buyers and suppliers attended SupplySide West, and one of the ingredients that made a big splash was hemp.

BI Nutraceuticals is a full-service manufacturer of botanical plant-based ingredients to the food & beverage, dietary supplement, personal care, and pet care industries. With an eye on nutrition, food safety, and consumer trends, BI offers a variety of options for manufacturers by supplying single ingredients and custom blends. 

The company product portfolio consists of hundreds of ingredients, including plant-based powders, extracts, proteins, fibers, vitamin mineral premixes, and more. BI offers extensive sourcing expertise, high quality standards, technical knowledge, and innovative manufacturing technologies including milling, extracting, particle engineering, and blending.

A greener portfolio 

Randal Kreienbrink, the director of marketing at BI Nutraceuticals, caught up with NutraIngredients-USA’s Danielle Masterson at SupplySide West. 

The company recently expanded the launch of its newly released Full Spectrum Hemp to include Hemp Soft Extract. The new extract broadens the application capabilities of its newly released hemp ingredients.

“Our customers have known us for years. They asked us ‘would you get into the hemp business? Would you make hemp extract?’ And so we finally decided the time is now, it’s like the new gold rush in the nutritional industry.”

When asked about their foray into the hemp industry, Kreienbrink said their customers needed a safe option that they could trust. 

Peer pressure 

“BI Nutraceuticals has been around for over 43 years and has always been in botanical plant space. Our customers pushed us into the hemp space. They needed a supplier, they needed someone who had the quality and the different certifications that we had.”

Kreienbrink said BI is always pushing for higher standards in the industry. BI’s ingredients undergo stringent quality analysis which includes heavy metals, pesticides, and the company’s Identilok species identification process with DNA verification to guarantee the highest levels of product purity, authenticity, and cleanliness. 

BI’s Hemp Soft Extract is manufactured and tested in SQF certified, FSMA, and cGMP compliant facilities. BI said no irradiation, ETO, or methyl bromide is used in the treatment of BI’s hemp offerings.