Gelita: Making the leap from beauty-from-within to sports nutrition

When you hear the word ‘collagen’ the beauty from within category may come to mind. But one company wants to show you that this ingredient is a game changer sports nutrition.

Lara Niemann, Director of Marketing, the Americas for Gelita, spoke with NutraIngredients-USA at SupplySide West.

Niemann said in the last four to five years the collagen space has really skyrocketed, thanks to the beauty-from-within category.

“30% of the body’s protein is collagen — we’re made of collagen”

“Making this leap beyond beauty, that collagen peptides supplementation can be beneficial for those engaging in sports or just active nutrition. And that’s what we’d like to talk about - how collagen plays a role in keeping us healthy and active,” explained Niemann.

Gelita said collagen peptide supplementation is the ticket to hitting peak performance. Collagen peptides help build stamina, strength, and muscle mass while supporting the body’s tendons and ligaments for improved athletic agility.

Niemann said because collagen peptides are so versatile, they can be formulated in a variety of delivery systems, from gummies, to bars, to powder blends, and protein shots.

Gelita’s offering include Verisol collagen peptides for firmer and smoother skin with fewer wrinkles, as well as Tendoforte for ligaments and tendons, BodyBalence to decrease fat mass and increase lean body mass, and Fortigel to support joint health.

Sports Nutrition Summit set for San Diego

Influencers, the microbiome, protein, formulation challenges and opportunities, and female athletic consumers are just some of the topics that will take center stage at the NutraIngredients-USA Sports Nutrition Summit in San Diego, Feb 3-5, 2020.

For more information and to register, please click HERE.