XpresSpa, Persona team up to tap into travel segment
The FAA reports that in a single day US airports handle over 44,000 flights and 2.7 million airline passengers. But all those frequent flier miles can come with consequences.
Travel can stress out the mind just as much as the body. While many may keep an eye on their eating habits or scope out hotel gyms before booking, few choose to modify their supplement regimen to adapt to compliment their travel.
Airports are about to get healthier
Two companies are joining forces in hopes of changing that. Health and wellness company XpresSpa Group recently announced they had signed a strategic partnership with Nestlé Health Science company Persona, a personalized vitamin subscription program. XpresSpa will offer Persona’s products in all of their domestic airport locations.
“Activating new strategic partnerships with like-minded companies and bringing innovation to our spas through new products is critical to our long-term success. We are therefore excited to be working with Persona, a company that has revolutionized the vitamin industry through its personalized subscription program, and who shares our commitment to health and wellness,” said Doug Satzman, XpresSpa Group CEO.
XpressSpa Staff is trained on the products by Persona’s nutritionists. Persona CEO Jason Brown told NutraIngredients-USA that there are three options for the traveling customer to choose from.
Three options
The Travel Essentials Pack contains vitamin C with bioflavonoids, vitamins for hair, skin and nails, digestive enzymes, and ashwagandha.
For those who find their sleep suffers during trips, the GoodBye Jetlag pack offers melatonin, an herbal rest blend, omega-3s with BioCurc branded curcumin and vitamin D.
And after coming in contact with a number of other travelers, a nice option might be the Wellness Booster, which contains fermented ginseng, a probiotic, vitamin D and antioxidant astaxanthin.
Jason Brown, Persona Founder and CEO, said “Through XpresSpa’s locations in all major airports, we will be able to give consumers who are on-the-go high-quality and science-backed nutritional supplements to support their wellness goals whether they are on the ground or in the air.”
Supporting the unique needs of travelers
“These vitamin packs will be designed and tailored specifically to the needs of travelers. We all know how stressful and taxing travel can be on both the mind and body, which is why we decided to create packs to support the unique needs of travelers – to help them feel their best wherever their travels take them.”
Brown told NutraIngredients-USA that by partnering with XpresSpa, Persona will be able to reach hundreds of thousands of customers through its comprehensive network of airports across the country and added that they are “ecstatic to have the chance to help support as many people as possible.”
XpresSpa will launch Persona in its airport locations by the end of 2019.
