Sales from every bottle of Rainbow Light Women’s One and Prenatal One Multivitamins purchased between May 1 and June 30 will go towards the company’s $25,000 pledge for Vitamin Angels, according to a press release issued this week.
Rainbow Light, a founding partner of the charity, will also donate an unspecified some of money toward this goal for every share of the Rainbow Light Shine Your Light campaign on social media.
The sum, $25,000, is in honor of Vitamin Angel’s 25th birthday. Rainbow Light joins several other supplement companies this year that are pledging a donation around this amount for the charity’s birthday (another example is Diem Labs).
"Since 1994, Rainbow Light has been a founding partner and steadfast supporter of our mission. While we have achieved so much together over the last 25 years, we know there is still more work to be done in the fight against malnutrition," said Howard Schiffer, founder of Vitamin Angels.
"We are grateful for Rainbow Light's commitment to improve the lives of at-risk mothers and children around the world and look forward to continuing to make a significant impact in global public health together."
"As we continue our partnership with Vitamin Angels, we help more mothers every single day, which is a top priority," said Michael Costello, Senior Vice President and general manager of Rainbow Light.
"We are motivated to keep going, to keep figuring out how we can make this life-changing partnership work for the next 25 years - and the next one hundred years to come."
A kick-off celebration will be held next week on April 30 at Claris Health, a clinic in the Los Angeles neighborhood of Inglewood that serves the greater West and South Los Angeles communities with medical and mental health support.
Actress Jaime King will make an appearance at the campaign’s launch. After that, the campaign will continue through June 24 to additional cities coast to coast, including Florida, Illinois, Texas, and New Jersey, donating essential vitamins to women and families along the way.