Sports nutrition NPD trend tracker: Everyday snacks and veganism
Grenade has once again expanding its infamous Carb Killa protein range with new biscuits. Recently awarded ‘Product of the Year’ in the Protein Bar category of the 2019 Product of The Year Awards, Grenade Carb Killa bars have led a plethora of high protein product innovation including shakes, brownies and spreads and now biscuits have joined the line-up to appeal to the mainstream consumer looking for a healthier everyday treat.
The new chocolate-coated biscuits come in a snack pack including two biscuits inside, in either double chocolate or salted caramel flavour. Each biscuit contains 109 calories and 6g of high-quality protein, with only 0.8g of sugar.
Juliet Barratt, co-founder and CMO of Grenade, told NutraIngredients these biscuits aim to appeal to consumers looking for a healthy and nutritious snack as the protein market is now driven by informed, mainstream shoppers simply looking for healthier, more balanced alternative to traditional snacks.
“The Biscuit category is valued at £2.5bn (Kantar Worldpanel 52we 31 December 2018) with the three key drivers being indulgent taste, convenience and health. As such, we believe that Grenade is perfectly positioned to appeal to all current biscuit Customers.
“Protein driven categories continue to benefit from an influx of new shoppers with a wide demographic profile. Although muscle toning and sports usage are still important factors, the category is now being driven by informed, mainstream shoppers simply looking for healthier, more balanced alternative to traditional snacks.
“Considering that the main reason to purchase Protein Bars is as a snack between meals (usually as an alternative to chocolate) it is critical that any healthier snacking range delivers on “taste” and not just functionality alone. These ‘Everyday Treats’ contribute around 40% of category value and are driving the greatest amount of growth in the category.”
Vegan revamped
MyProtein has revealed a newly refreshed and reformulated vegan range including a vegan pre-workout, a recovery blend, joint support capsules, a ‘fat burner’, Liquid Omega, protein balls, pancake mix, and a protein cookie, amongst others.
Named MyVegan, the products provide a 'substantial' expansion to the brand's original vegan range.
Fiachra Lombard, senior new product development at Myprotein, told NutraIngredients: “MyProtein has had dedicated vegan products for a number of years. Our customers have been asking for further additions so we made the decision to substantially expand the range last year. This will help our vegan and flexitarian customers supplement their training and diet with great tasting products that are now a lot easier to navigate onsite with the launch of the Myvegan category.
“A lot of work went in to our best-selling Vegan Protein Blend that utilises a unique blend of pea and fava bean isolates to deliver 5g of BCAAs per serve."
Pre-workout power
Sci-MX Nutrition has several new products ready to launch in the first half of this year, starting wit two new high potency pre-workout
powders.
Launching at the end of February in three new flavours, the new powders aim to offer a high focus stimulant and also a caffeine free ‘pump’ activator.
Tom Evans , head of product development at Sci-MX told NutraIngredients this range had been created to work independently or in combination with one another.
He adds: “It’s an exciting year for Sci-MX and Pro2Go with a barrage of new products to go with the new branding. We have 12 new product launches for the first half of the year.
“Next we have three brand new protein bars and also two new flavours for existing bars. These will include a new technology bar giving an indulgent twist on an a current bar, plus a major upgrade on a classic protein bar.
“We also have two new protein powders entering us into additional occasions and consumer profiles.
“We will have another five releases on top of these taking us up to the end of Q2, then we’ll have even more in the second half.”
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