Coromega goes into sports space with packets of protein and MCT energy gel
The products are Coromega Max Protein + MCT Sport Gel and Coromega Max Ketogenic MCT Energy.
“Our two tasty new squeezes designed specifically for pre- and post-workout health contain a base of medium chain triglycerides, or MCTs, which are converted quickly into sustained energy rather than stored as fat, which is great for before and after workouts,” said Andrew Aussie, executive vice president and COO of Coromega.
The launch marked the company’s first foray into a non-Omega-3-focused category, marketing manager Briana Drago told NutraIngredients-USA at the Expo West show.
The products
According to the company, Coromega Max Liquid Protein is different from other protein powders and amino acid liquids because its whey protein is emulsified with Coromega’s signature technology for protein absorption and taste, plus emulsified medium-chain triglycerides (MCT) oil to help repair muscle and aid in post-workout replenishment and recovery.
Each packet contains 25g of whey protein and 2.5g of fats derived from MCTs per pouch, flavored in creamy Orange Dream.
Coromega Max Pre-Workout MCT Gel, on the other hand, rides on the ‘ketogenic’ trend, because it contains 2,800 mg of caprylic acid (C8), which turns into ketones quickly to fuel the brain, and 1,800 mg of capric acid (C10) for sustained energy following a workout, per serving. It comes in a Chocolate Sport flavor.
Developing sports nutrition based on popularity of existing product
Entry into the sports category came after seeing the consumer type that gravitated towards the company’s Coromega Max oils, which are packets of high-concentrate omega-3 fish oils.
“We’ve found that with our Coromega Max Omega-3 Fish Oil, athletes are demanding or resonating with much higher dosage levels in general—which Coromega Max provides,” a spokesperson from the company told NutraIngredients-USA.
“While everyone needs a higher level, we’re finding that the active community is responding the most to the positioning and so we’ve built our new emulsified Coromega Max Pre-Workout MCT Gel and Coromega Max Liquid Protein formulas specifically to serve the needs of athletes and warriors everywhere.”
The two new products will join Coromega’s portfolio of emulsified fish and vegetarian oils, available at select vitamin, natural and drug stores nationwide like Walmart, Vons, Albertsons (and Albertsons banners including Safeway, Shaws, Randall’s, Jewel, Vons and more), Whole Foods Market, GNC, Vitamin Shoppe, Vitamin World, Wegmans, HEB, Meijer, and online at Amazon.com, iHerb.com, Vitacost.com, or online through Coromega’s website.
