ALTIS operates a training facility in Phoenix, AZ where it consults with world class track and field athletes. The company provides training support, coaching, and nutrition education to its clients, which include Olympic gold medal long jumper Greg Rutherford of Great Britain, US national champion 200 meter sprinter Ameer Webb and former US 800 meter champion Chanelle Price.
Will McCamy, Thorne’s president, said the new partnership will be more of learning opportunity and a matter of prestige than proving a huge boost in sales.
“It’s probably incremental to our other partnerships. But it’s an additional partnership that we are very proud of,” McCamy told NutraIngredients-USA.
“It also has a trickle down effect. They train professional athletes, aspiring Olympians, NCAA athletes and aspiring amateurs. We dovetail nicely with their program. We have a very extensive line of NSF Certified for Sport products,” he said.
Testing insights
“The success of all track & field athletes is measured in milliseconds and inches, where every advantage counts, and Thorne is equally excited and privileged to partner with ALTIS in helping their athletes achieve their performance goals,” said Thorne CEO, Paul Jacobson. “Our recent partnership with Drawbridge Health, in addition to our testing platform WellnessFX, will allow Thorne and ALTIS to gain invaluable insight into the metrics and data assessment needed to understand how to maximize optimal performance for these elite athletes.”
McCamy said Thorne can provide the secure nutritional source that elite level athletes, subject to frequent doping controls, need.
“The track and field arena is rife with doing issues and so forth. Part of our success is that we are not afraid of having auditors look under the kimono. So many products in the sports nutrition field are a triumph of marketing over science, and we are proud of our partnerships with the Mayo Clinic, partnerships with a number of national sports federations and on the Olympic side,” he said.