The company said in a release that the new name “establishes a more cohesive identity for the company that reflects its growing lineup of consumer brands addressing a multitude of nutritional needs.”
Its most recent addition was collagen supplement brand Neocell, which it acquired in August. Other brands in the portfolio include Rainbow Light, Natural Vitality, Champion Performance, Stop Aging Now, True Health, and Blessed Herbs.
"The move to rebrand to Nutranext is part of a larger initiative—integrating systems across the entire Nutranext portfolio—to better serve customers and compete in the marketplace," said Jose Minski, CEO of Nutranext.
"While our new identity ushers in a new, exciting chapter for the company, we remain steadfast to our corporate values of quality, integrity, humility, engagement and innovation as we continue to grow our brands and market share."