CoffeeFruit Pure currently offers its coffee fruit in powder, tea cut or liquid extract form. Applications range from food, beverage, dietary supplement, to personal care products.
The ingredient, which uses coffee fruits sourced from the Kona Coast in Hawaii, is positioned for its flavor properties in beverages such as energy drinks, teas, beer, and protein shakes.
Additionally, there are some nutritional benefits to the ingredient, with studies backing them continuously building. Coffee fruit extract may have cognitive benefits, according to a 2013 study published by the British Journal of Nutrition.
Another study, conducted in 2015 in Japan and published in Nutrition Research, revealed that coffee polyphenol consumption improved post-meal blood sugar levels.
The partnership
Founder and CEO of CoffeeFruit Pure, William Landers, told NutraIngredients-USA at this year’s SupplySide West show in Las Vegas that the coffee ingredient is made out of what would otherwise be low-grade waste, a by-product of the coffee roasting industry, adding a sustainability spin to the product.
IBN expects that the partnership will allow the company to deliver an “increasingly diverse portfolio of coffee fruit products to suit the various needs of their U.S. customers,” according to a press release issued jointly by the two companies.
“Partnering with CoffeeFruit Pure is a great opportunity to help bring a high-quality ingredient to the market that is still largely unknown,” said IBN’s VP of business development, Jon Brewster. “With our broad range of state-of-the-art processing capabilities, we will be able to provide our customers with top-of-the-line coffee fruit formulations to fit their needs.”
“We took the time to identify a distributor that shared our same values and excitement for an antioxidant-rich ingredient like coffee fruit,” said CoffeeFruit Pure Business Development Director, Stuart Nixon. “We look forward to the possibility of a lasting relationship with a company as established and driven as Ingredients By Nature and are excited to see the innovations and new product applications that will occur from joining forces.”