The health and wellness market remains strong in Brazil and consumers are increasingly looking for natural products with a high degree of added value, said the company in a press release.
“We are happy to have received the regulatory approval for Rimfrost krill oil in Brazil and we strongly believe that we are perfectly positioned in this market as our oil is 100% natural and contains a high concentration of astaxanthin,” said Ole Arne Eiksund, EVP, Rimfrost AS.
“It is well known that UV light induces oxidative damage to the skin and eyes and this is a concern in southern countries like Brazil. We will continue to develop and publish documentation regarding the antioxidant properties of Rimfrost krill in order to support our customers and grow the krill oil market in Brazil,” added Dr. Inge Bruheim, Chief Scientific Officer, Rimfrost AS.