Reiser will have overall day-to-day responsibility for operational execution (store operations, merchandising, supply chain and IT) and for leading those teams through implementing the Company's reinvention strategy.
Reiser was most recently Executive Vice President, Chief Merchandising Officer for Family Dollar (prior to its merger with Dollar Tree).
“The hiring of Jason continues to strengthen our leadership team and he will be a valuable addition to the already experienced and capable team we have assembled,” said Colin Watts, Chief Executive Officer of the Vitamin Shoppe.
“He has a long established commitment to health and wellness, extensive experience in the industry and a proven track record of consistently delivering results. His combination of industry, retail, regulatory and customer knowledge uniquely positions Jason to drive the Vitamin Shoppe's operating priorities.”
Reiser began his retail career at Walmart, which he joined in 1995 as Pharmacy Manager, and progressed through a series of positions of increasing responsibility, including Director, Regulatory Affairs, VP Operations & Compliance for Health & Wellness and VP Merchandising for Health and Family Care at Walmart and Sam's Club. He received a BS in Pharmacy from Northeastern University.