The new company will operate under the name NutriWelle, and will be split into two divisions: one dedicated to private label manufacturing and the other focused on marketing a line of finished products under the Good Superfoods, Agami and Good Cacao brand names.
“This investment partnership is the core of our growth strategy to expand into the functional foods business” said Dan Lifton, President of Maypro’s Proprietary and Branded Ingredients division. “It also represents our confidence in the Management team and our desire to back the founder of the company to help take it to the next level.”
“We are delighted to welcome Maypro as our new strategic investor and partner” said Paul Frantellizzi, NutriWelle’s CEO and founding partner. “We see tremendous synergies between the two companies and look forward to leveraging Maypro’s sales capabilities to greatly expand our private label business.”