DSM strategically invests in Natreon, Inc.

Ayurvedic ingredient supplier Natreon, Inc. has received an equity investment from DSM Venturing B.V., the corporate venture capital arm of Royal DSM.

Natreon’s ingredients are used in a variety of applications, including dietary supplement, personal care and food and beverage markets.

“Natreon’s focus on rigorous science and clinically demonstrated natural herbal supplements separates them from their peers,” said Greg McParland, Senior Investment Manager of DSM Venturing. “Their products are focused on highly relevant health and wellness categories that consumers are demanding. We are looking forward to supporting the Natreon team as they expand their business.”

Natreon’s CEO & Chairman, Dr Sanni Raju, said: “We are pleased to welcome DSM as a strategic investor as we expand Natreon’s clinically proven, high quality Ayurvedic product lines. DSM is a global leader in the dietary supplement market and their expertise and domain knowledge will help accelerate our growth.”