According to Euromonitor International, the sexual health market is growing at a rate of about 14% worldwide, but remains a niche segment in dietary supplements.
Naturex’s new product, branded Macador, is extracted with water, and is said to be the first maca extract to be standardized to amino acids. It will be officially launched at SupplySide West in Las Vegas this week.
“Amino acids are markers that help us to guarantee we provide constant quality from one batch to another,” explained Antoine Bily, R&D Director at Naturex. “They are also part of the full spectrum of actives that play a role in the overall efficacy of Macador for libido.”
The ingredient’s potential benefits are supported by data from a human pilot study, which reported that significant improvements in libido and sexual desire compared to placebo with the consumption of Macador after only 2 weeks of supplementation.
“This is a rather short response time when compared to other ingredients backed by science available on the market,” added Dr Bily.
Source: Journal of Ethnopharmacology
2009, Volume 126, Issue 3, Pages 574-576, doi: 10.1016/j.jep.2009.09.012
“A pilot investigation into the effect of maca supplementation on physical activity and sexual desire in sportsmen”
Authors: M. Stone, A. Ibarra, M. Roller, A. Zangara, E. Stevenson