“Maypro recognises that BiovaFlex and BiovaDerm will fill important niches in their portfolio of proprietary branded ingredients,” said Matt Stegenga, Biova’s director of sales and marketing, adding that joint and skin health products are priorities for consumers in ageing markets like Japan and Taiwan.
Maypro has supplied bulk and branded nutraceutical ingredients for over 35 years. It is formed out of six aligned companies with offices in the United States, Japan and China.
“We supply leading companies, and Biova’s ingredients offer significant competitive advantages for our customers” said Isabel Elias-Castro, Maypro’s global export president in New York. “Water solubility is a difference maker, opening up delivery options like soft gels, gummies or foods, plus a variety of topical applications. This versatility simply isn’t possible with any other egg membrane ingredients.”
“We have built our reputation using a strategy that focuses on giving great value to our customers," said Tac Kurihara, president of Maypro’s Japanese operation. “Biova's ingredient portfolio aligns perfectly with Maypro's promises of quality and value.”
Biova markets a trio of water soluble egg membrane ingredients: BiovaFlex for joint health products; BiovaDerm for skin care; and BiovaPlex for animal health.
“Maypro's market approach perfectly complements Biova's strengths,” said Marisa Ford, of Biova’s international and natural accounts team. “We know the market potential is there for Biova's branded ingredients. With Maypro's expertise, we expect to open many new markets together.”