Global Health Trax joins GOED ahead of new algal omega-3 product launch

11-Apr-2012 - Last updated on 11-Oct-2023 at 13:15 GMT

AlgaeBio CEO Andy Ayers at Expo West last month: 'We're growing two different strains, we extract EPA and DHA separately, and then blend them. So we can provide customized blends of different ratios of EPA and DHA'

California-based Global Health Trax, which is preparing to launch a suite of algal omega-3 products using oil from Arizona-based Algae Biosciences, has joined the Global Organization for EPA and DHA Omega-3 (GOED).

The new products, which will be launched in the second half of 2012 under the Omega-3 Origins brand, will include EPA and DHA.

“GOED represents the whitewater of the omega-3 sector, and we want to be wherever that whitewater, or cutting edge, is located — now, or in the future,” said Jim Rex, president and CEO of GHT.

“We only see benefits resulting from this strategic move,” he added.

“It’s been in our strategic planning for the past 12 to 18 months, and we’re very excited about this step.”

The initial output of AlgaeBio Omega-3 Origins will contain equal parts of EPA and DHA. Because the marine algae are cultured through photosynthesis, the products will also include phytosterols, chlorophyll, Vitamins C and E, and the carotenoids beta-carotene, lutein, and fucoxanthin.

GOED represents more than 100 of the world’s leading manufacturers, marketers, and supporters of EPA and DHA omega-3 fatty acids.

Click here to read more about AlgaeBio.