Probiotic video game in the works

30-Aug-2011 - Last updated on 31-Aug-2011 at 11:29 GMT

Probiotics is no game...oh, it might be soon...

The makers of the Microwarriors probiotic and prebiotic documentary that has been raising probiotic awareness since its release at the beginning of the year, are working on a video game set for launch next year.

Part two of the three-part documentary series is slated to hit the screens in the northern summer of 2012, and producer David Knight, from Health Point Productions, said a probiotic-themed, Iphone-friendly video game would be launched at the same time.

It will be also compatible for PCs and Macs.

“Our number one goal for the video game is to try to reach as many children/students as possible,” Knight said. “The video game Industry here in the US, Europe and Asia is huge.”

‘Microwarriors: The Power Probiotics’ was released in March 2011. The second instalment has the tentative title: ‘Microwarriors Part 2: The Power of Probiotics and Prebiotics’.

Knight said the first part had gained a healthy response from consumers, teachers, medical doctors and other health care professionals.

The series is sponsored by the likes of DuPont-Danisco, Chr Hansen, Lallemand, Amerifit/Culturelle, and Danone and features prominent academics such as Glenn Gibson, Phd, and Mary-Ellen Sanders, PhD.

Topics to be explored in part two include analysis of specific probiotic strains, probiotics and women’s health, probiotics and weight management, probiotics and oral health and probiotics and pets.

Knight praised the efforts of sponsors in distributing the documentary at trade shows and among clients, and said sponsorship opportunities remained.

Raising awareness

Danish supplier Chr Hansen, like Danisco, participated in the making of the first documentary by allowing the makers to film its production facilities and commenting on the sector along with Danisco and other industry players.

“This production could really raise general awareness about the role of probiotics in digestive health and overall well-being,” said Chr Hansen’s commercial development director in its health and nutrition division, Sune Schmoelker.

“Therefore we did not hesitate when we were offered the chance to support and participate in this groundbreaking project.”

Knight said of the production: “Making ‘Microwarriors’ required incredible passion and dedication to educating the public about the importance of probiotics to one’s overall health and well-being.”