"We've been extremely pleased with the growth of our Superba Krill Oil ingredients in North America," said Matts Johansen, executive vice president, Aker BioMarine AS. "However, our customers have expressed a desire to work directly with our organization for product deliveries as well as brand marketing support.
“By bringing product distribution activities in house, our North American company will be handling all aspects of customer service which we believe can more fully meet our customers' needs,” he added.
The company added direct interaction with its North American customers will aid new products development and better support customers’ needs.
Understanding krill
Krill are tiny shrimp gaining attention as a rich source of omega-3, as well as other nutrients.
There are about 85 species of the deepwater marine planktonic crustacean, or deepwater shrimp, which are the planet's most abundant animal biomass and which when captured and converted to oil, pack 48 times the antioxidant punch of standard fish oils, according to ORAC antioxidant scales.