Niche markets and recession-busting strategies

Consumers express their own values when they shop, and the LOHAS (Lifestyles of Health and Sustainability) market is no different. Jeff Hilton, the managing director of Utah-based Integrated Marketing Group, tells Shane Starling how companies can make the most of this market's potential.

The LOHAS (Lifestyles of Health and Sustainability) market is filled with consumers who seek not-so-much value when they shop, as a means to interpret their own values.

How ingredient companies can broach this market and deal with the impact of the recession is highlighted with Hilton noting ingredient companies can gain more value for their marketing buck in recessionary times.

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