The UK-based company is using the research as a market push for its Promitor dietary fiber ingredient, which is said to help promote digestive health and satiety.
According to Tate & Lyle’s survey of Brazilian consumers, 67 percent of Brazilians have thought more about healthy eating over the past two years and 52 percent are looking for healthier eating alternatives.
Almost 80 percent of Brazilians believe weight management is important, while nearly 30 percent identify it as the most important health issue, said Tate & Lyle. In addition, 82 percent of people surveyed believe maintaining healthy digestion is important.
“When looking for products that are considered healthy, 49 percent of Brazilians read product labels and nearly 50 percent read labels when wanting to add fiber to their diets.”
The research also found that more than 80 percent of parents read food and beverage labels more closely when shopping for their kids. When considering which nutrients to feed their children, 84 percent of parents believe fiber is an important component of their child’s diet, said the company.