The pros and cons of antioxidant claims

Stephen Daniells canvases views on the use of the term 'antioxidant' and whether the industry is storing up future problems by over-egging their potential.

Stephen Daniells canvases views on the use of the term 'antioxidant' and whether the industry is storing up future problems by over-egging their potential.

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SuppliersAntioxidants/carotenoids

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The growth of brand 'antioxidant'

From berry extracts to tea bags, the term antioxidant is being used as a marketing tool for products. In the first part of a four-part focus on antioxidants, NutraIngredients reviews the rise of a branding tool.